Watchfinder & Co. presents: If you’re just getting into watches, it won’t be long before you come across the El Primero. Meaning, ‘the first’, it was the name given by its creator, Zenith, to mark the creation of the world’s first integrated automatic chronograph movement. That was 50 years ago—there’s been a lot of progress […]

Watchfinder & Co. presents: Forty-two years is a long time. It’s long enough to go from enjoying a carefree childhood to having a serious need to make a will, and for those who’ve spent that time hoping Patek Philippe would fit a grand complication into the quirky Nautilus, the wait was a long one. But […]

Watchfinder & Co. presents: The hand wound chronograph is perhaps the foundation of a high-end watch company’s ability to demonstrate its prowess, a complex, intricate assembly unencumbered by a rotor weight hiding the mechanical wizardry going on inside. There’s no better palette upon which to exhibit the art of fine watchmaking—but can you tell the […]

Watchfinder & Co. presents: It’s had its ups and downs, TAG Heuer—and perhaps more recently, the ups have been outnumbered by the downs. There’s a positive future on the horizon thanks to the efforts of brand fixer-upper Jean-Claude Biver, but a look to the future isn’t always enough to give us hope—we need to look […]

Watchfinder & Co. presents: Think of a number, any number. Take that number, stick a pound sign in front of it, and chances are, no matter how big or small it is, there’s a watch you can buy for that price. But just because you can spend the money, does that mean what you’re getting […]

Watchfinder & Co. presents: Stop the average person on the street and ask them if Rolex is better than Omega, and there’s a high chance they’ll agree. Rolex is a bigger brand, sells more watches, has a stronger following—yet here’s something that proves that Omega is, in fact, the champion. Featured Watches: Omega De Ville […]

Watchfinder & Co. presents: This is it. This is the big one. In one corner, you’ve got Patek Philippe, king of the watchmaking trifecta, and in the other, you’ve got A. Lange & Söhne, the crisp, clinical perfectionist. It’s Switzerland versus Germany, classic watchmaking versus polished efficiency, and what better way to fight this fight […]

Watchfinder & Co. presents: If the digital age has taught us anything, it’s that there’s something unquestionably appealing about analogue. Whether its hi-fi, photography, cars or watches, being in control of a machine with moving parts that we can manipulate and understand is inherently satisfying. But as technology moves forward, knowledge of the old ways […]

Watchfinder & Co. presents: You probably know TAG Heuer best as the entry-level Swiss luxury watchmaker famous for its big, square Monaco, but I expect you never thought you’d see the day when the following sentence was true: here’s a TAG Heuer that costs over £13,000. Featured Watches: TAG Heuer Carrera Heuer-02T CAR5A8Y.FC6377 Shop now […]

Watchfinder & Co. presents: For a long, long time, watch movements have been made primarily of metal. But there’s a new kid in town, a so-called wonder material that claims to be completely anti-magnetic and require zero lubrication: silicon. But is it as good as the watch brands would have us believe? Featured Watches: Zenith […]

Watchfinder & Co. presents: If you want a chronograph from Rolex’s stable, you can part ways with about £10,000 and get yourself the latest and greatest ceramic 116500LN—or you could pay a quarter of a million for one of these instead: the ‘Paul Newman’ 6263. How can it be worth 25 times more? Featured Watches: […]

Watchfinder & Co. presents: How technology has changed in the last hundred years. If you were to ask someone under the age of twenty what the disk icon on the save button means, or to explain why pumping your fist in a circle indicates lowering a car window, you’d probably be treated to a blank […]

Watchfinder & Co. presents: Everything’s smart these days: smart phones, smart cars—Teslas, not Smart cars—smart refrigerators, smart socks—you name it, if it exists, it’s been reimagined as a ‘smart’ product. It’s like the clock radio of the modern age, a necessity to give everyday items the ability to participate in the inevitable robot uprising. One […]

Watchfinder & Co. presents: It is the quintessential watch—and by that I mean that it is exactly what you imagine when you think of the word, ‘watch’. It is objectively one of the simplest, most bland and unimaginative designs to ever to be strapped to a wrist—yet also perhaps the most popular and iconic in […]

Watchfinder & Co. presents: If you’re lucky enough to own a Rolex Daytona, you may find yourself wondering where to go next. After all, when it comes to luxury sports chronographs that balance a high-end feel with a laid back informality, there aren’t really too many avenues to go down—most other watches either lean more […]

Watchfinder & Co. presents: It’s no secret that Omega has been chasing Rolex’s success for near on half a century. It must be galling for the head honchos at the Swatch Group to see the five-pronged crown take all the glory with such ease, especially since, back when Rolex was just a notion in the […]

Watchfinder & Co. presents: Let’s say for argument’s sake that your software company just got snapped up for a few billion and you’re on a bit of a spending spree to celebrate. You’ve bought the yacht and the supercar, and you’re just about to start your 5-star trip around the world—but before you do, you’ve […]

Watchfinder & Co. presents: You’ve probably never heard of tokusatsu, but you’ll know it when you see it. Think of a man dressed in an awkwardly fitting rubber lizard costume, stomping on cardboard buildings and shooting crudely composited lasers out of his eyes. Godzilla is easily the most famous example, followed closely by the hit […]

Watchfinder & Co. presents: In a time of calculators, computers, smart phones and the internet, the answer to any question is never more than a few taps of a screen or clicks of a button away. Remember when you had to just know who was in a movie, or what that song was? Before then, […]

Watchfinder & Co. presents: By now you’re probably well aware of Omega’s significance in the field of space exploration, from the first in space on the wrist of Wally Schirra during the Mercury missions, all the way up to the X-33s worn on board the International Space Station. This is the latest in a long […]

Watchfinder & Co. presents: You may think that all Cartier watches are all small, rectangular and dressed with Roman numerals, and for the most part you’d be right, but just because that’s the rule doesn’t mean there aren’t exceptions. This is what happens when the famous French jeweller lets its hair down: the Cartier Rotonde […]

Watchfinder & Co. presents: Back in 2013, you could have walked into a Patek Philippe boutique and purchased this 5131J for £45,000, but if you wanted to buy one now, you wouldn’t get much change from £100,000. Why is this little world timer now worth double? Featured Watches: Patek Philippe World Time 5131J Shop now […]

Watchfinder & Co. presents: It’s well known that Jaeger-LeCoultre has played an important part in the last century or so of watchmaking, serving as the backbone of the industry by—amongst many, many other achievements—making movements for virtually every other brand worth talking about. That’s no exaggeration: Jaeger-LeCoultre has made movements for—deep breath—Patek Philippe, Audemars Piguet, […]

Watchfinder & Co. presents: If you’re looking at buying your first premium watch, or even if it’s not your first rodeo, it can be a bit daunting trying to find the one that’s right for you. You may have an idea of what you want, perhaps even a brand or a type of watch, but […]