The first TAG Heuer modular luxury watch bearing the Swiss Made label Swiss tradition connected to the future. #ConnectedToEternity
Two events held in Switzerland and California to unveil the new watch.
Designed, developed and assembled in Switzerland by TAG Heuer.
A truly modular watch
Featuring an original concept which is brand new in the field of connected watches:
the connected module is interchangeable with an Haute Horlogerie mechanical module –
3 hands or Chronograph Tourbillon COSC certified – offering a vast choice of materials, colors and combinations: the concept of modularity also applies to the lugs, strap, buckle. This is nothing less than a luxury watch which can be completely tailored to suit your mood.
A beautiful design and bold aesthetic
This is a genuine Swiss luxury watch engineered in collaboration with Intel: water-resistant to 50 meters, it features GPS, an NFC sensor for payments, a stunning high definition AMOLED screen, a wide selection of unlimited customizable TAG Heuer dials. Google’s Android Wear 2.0 and the new TAG Heuer Companion app improve the software experience and keep you connected with the people and information that you care about most. In crafting this watch, no compromises were made on design. Only high-quality materials have been used, such as titanium, ceramic, rose gold, with impeccable attention to detail.
See Now, Buy Now: Avant-garde right up to distribution, available as of today TAG Heuer leads the way in the world of avant-garde luxury watchmaking as the first watch brand to apply the “See now, buy now” fast fashion concept. As of today, the watches will be on sale in TAG Heuer boutiques, from a selection of retailers, or available for delivery via the brand’s online webstore.
In Switzerland, the press conference, held near the highly symbolic Rütli Meadow in the heart of Switzerland, was led by Jean-Claude Biver, CEO of TAG Heuer & President of the LVMH Group Watch Division, accompanied by Josh Walden, Senior Vice President and General Manager of the New Technology Group at Intel, and David Singleton, Vice President of Android Engineering at Google.
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