Best Investment Watches from Rolex, Omega, Breitling, Tag Heuer and JLC

You guys ask me all the time which watches are the best to buy from your favorite brands. While taste and value vary from person to person, the watches on this list are likely to hold their value the best and remain collectible for years to come. Lets take a look at pieces from Rolex, Omega, Breitling, Tag Heuer and Jaeger LeCoultre. Let me know what you think in the comments below.

About the channel:

I’m just a passionate collector of watches, cars and well-crafted goods. I’ve been fortunate in life and I enjoy sharing my passions with others. I created this channel to connect with like-minded individuals that appreciate fine craftsmanship regardless of price. My videos are casual and have occasional swearing and sarcasm. Elitism and snobbery free, here is a place we can come together to celebrate the finer things in life where all passionate souls are welcome.

Welcome to J. Anthony

Below are just a few of the brands I review on my channel.

Audemars Piguet, Breitling, Cartier, IWC, Jaeger-LeCoultre, Omega, Panerai, Rolex, Tag Heuer, Vacheron Constantin, Zenith, Seiko, Citizen, Orient, Casio, Mondaine, Hamilton, Longines and many more.

I also provide expertise on automatic watches, quartz watches, and automobiles including Lexus, Chevrolet, BMW, Mini and others.

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DOCTOR VOX – Frontier


Moment in Time says:

I’ve got about $9000 saved up for college… after watching this I’m gonna use it to buy/invest three watches and then sell them to pay for my entire college costs. ; )

Dallas Woods says:

Sorry J but there is only one James Bond, Sean Connery. Showing my age now.

earlbee31 says:

I really hate the black-and-white motion picture but you are an awesome reviewer

KingRichard says:

Nice video very informative for horology novices. Basically you want to ‘invest’ in the most iconic or ‘flagship’ of each brand (and yes who knows what that is with Panerai).

Also JLC is correctly pronounced ‘jajey le cooltr” because the g is pronounced like a j in French and there is no accent on the last e, therefore it is silent. I hear a lot of people calling it ‘yager,’ but it isn’t a German brand.

Terry O'Brien says:

I prefer you when you’re unshaven and miserable – jocularity doesn’t become you.

RationalPragmatist says:

Forbes has a great article on this subject – “Invest in Watches for Looks Not Value” –

Tony Hill says:

I think you should have named this video “Least likely loser watches” rather than best investments. You said it yourself but it bears repeating that watches are not a good investment vehicle. All the watches you mentioned are solid value holders but buying vintage in itself is a minefield where a novice is easily rooked. Assume that you get your genuine Heuer Monaco but later become a forced seller. The buyer will smell your need. Buy a watch for love but invest elsewhere.

mark percival says:

Thanks. A good, reason based video. The iconic models are the best bet for value retention. There will be a few outliers, but that’s all down to luck and trends. Not sure why you’ve chosen to video in B&W? Guess you know best, but personally I like coloured video. Stay strong and clear. Until next time! Oh, I hope you’re new watch comes soon…..

chr1s60 says:

Very good tips here. Every brand has their models that hold better than others and you did a good job pointing them out. It drives me crazy that JLC doesn’t get the mainstream love they deserve compared to something like Rolex. Both are great companies, but JLC is just pure class in watchmaking, in my opinion. I agree with the Monaco as well, it’s always been my favorite TAG. The more modern pieces from TAG with the El Primero (calibre 36) movement seem to be holding value well too.

william banks says:

I bought a 1996 Rolex exp2 polar with box and papers and it came with a service dial with SL instead of the tritium dial. Is this a major deal?


Is it worth buying swatch system51 stainless steel case and bracelets band year made 2016

Dynamite Kid says:

earned a sub. + like.

alittleolder says:

I liked my Tag Heuers so much, that I sold them. Only really took a pretty small hit. Was actually surprised. I liked them but never wore them so I really didn’t see a point in keeping them.

Sivabalamunees M says:

Can a mesh bracelet considered as dressy ? My Alpina came with a mesh and I find it little loud to wear with a suite or traditional business casuals. Thoughts ?

dimitris tsalatsanis says:

Excellent video as always !!!!!!!

Peter Cervelli says:

I rarely comment on a video but this was a good one. Bravo

Mosa Sakö says:

My father has the jaeger reverso in rose gold wirh a black leather strap.its planning to get either a rolex explorer 2 or a milgauss

Sean M says:

I’m exhausted.

Ana Isidro says:


acftmxman says:

Anthony, my brother, another great video.  I agreed with all of your picks.  Although, I like Dallas below, grew up with Connery.  We would watch the bond flicks at the drive-ins.  And I remember the Rolex’s.  I also agree that watches should not be investments.  They are a personal thing and should mean something, and then be passed down.  Again, I agree with your choices and your reasons for those choices.  I feel for you with the post office.  Nothing quite like the anticipation of a new watch for the collection coming, then the agony of having to wait a little longer because Mr. Murphy had to get involved.  I hope all is well and I look forward to the unboxing video!

Stephen Sine says:

I noticed your Detroit shirt, have you checked out the ‘Detroit Watch Company?’

Alvis Stengelis says:

Nice little eye opener for newbie collectors

mario siaven says:

Second in line from the TAG Monaco is the Carrera which is a quite reasonable piece albeit nothing compared to the iconic monaco.

gew1898 says:

Well done video, thanks.

Luke Banfield says:

Another great video J – really helpful and informative. Yet to venture into the used market, but I will be checking out speedmasters from this day forth. Definitely a grail piece for me. Thanks again

Panda says:

anthony, thank you so much for this video. I got a questions and it would be nice if you can answer. whats your take on explorer 1? is it good too ? and about datejust, do you think its better to go for fluted bezel or smooth bezel? I hope to get your opinion

treznich says:

TOG Heuer? Why are you saying it like that? Irritating. TAAAAAAAAAAAG Heuer. Do you also say Rueleeex?

Joe Sax says:

Wow , those were all pretty safe and to be expected picks . I would think you would go a little bit out on the branch . Maybe things like; the sword hand iterations of the seamaster , both diver and gmt version(great white comes to mind) . The JLC master control series with the gold medallion backs . Breitling super ocean heritage line , the smaller versions . As for Rolex , some versions of the Milgauss are very cheap right now (sub 5k), and I only see them headed in one direction in the future .

Dutzu Miho says:

Great video as usual! What do you think about the Datejust 1601? I own a two tone linen dial. It’s a beautiful watch and can be had for a bargain.


No? Why

Fredricko Smithson says:

Yeah ,take it easy son

Yankee Rider says:

Great as always! can’t wait to get a datejust 🙂 but not for investment… like you said, watch speculating (since that’s what it is) is, like all speculating, a form of gambling with the market and there are far more reliable investment vehicles out there 🙂

TheGoodwolfe says:

Another great video J. , as you have such an affable style, it’s always a pleasure to sit back and take in the info you obviously enjoy sharing. You reinforced two on my list, that both work as collectibles, and, watches I’d genuinely enjoy owning and wearing. Of course, those are the Breitling Navitimer and Omega Speedmaster Moonwatch! Thanks!

Phil Rodriguez says:

like always, another great video! thanks for the helpful information!

carlos torres says:

Do you like porsche design?

Jim Rodriguez says:

I fell for Heuer for all the wrong reasons (Borne wearing a Links), before I knew anything about watches. Now I like them again, but by your curve, this is tough. I’ll never wear anything with ‘TAG’ on the dial, which precludes everything a decade old or newer. Buy something really old, before the brand was ruined, or buy something really new that ditches the ‘TAG’ moniker.

MLG ReZuRy says:

i currently have a sub no date ceramic… should i swap to a gmt blnr?

Silver Nomad says:

Tog Heuer?

jrad044 says:

Interesting and useful video, what’s your opinion on paying for watch insurance? I recently bought a Speedmaster and have paid for a years insurance along with it. Is this something you’d recommend year after year or is it simply not worth the cost? I don’t know how much of a target watches are for theft if they’re not obvious blingy precious metal Rolex’s.

Oz Time says:

Taille : a tax levied on the common people by the king or an overlord. Siuts the JLC. Maybe someone could enlighten me as to the origins of the name for this model.

Julian Takeshi Quayle says:

NIce vid dude, very informative. By the way I work in the freight industry and can say majority of the time its usually due to incompetent staff… though not everyone is bad, like every industry I suppose haha

yankeesuperstar says:

Hopefully, the ceramic sub in stainless will be near the end of its depreciation curve in a few years(4) for my 50th…it would make a nice present to myself!

Shafir Iqbal says:

with much due respect the car anaology is total crap!!! cars depreciate in value… after 10 years they are ready for the scrap yard.. they are more hit and its write off time by the insurances… on the other hand u cant say that about watches… u cant put your money in any car and say its any bit of an investment…cars waste money no matter what car u get. watches do not. You should no better im appauled 😉


buying watches as a investment very tricky as trends change over time! and world events and economical situations also factor…….
1, omega you won’t be making a penny! todays market these loose 50% on the first day and will never recover your money
2, breitling watches forget it….. over produced and over priced these loose 50% on the first day!
3, tag heuer…….. come on!!!!!!!!! main stream junk
4, JLC out of style! you will never recover your investment
5, rolex you will get your money back on any watch within 15 years…….

all based on new!!

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