Can this expert tell the difference between a $260,000 Patek Philippe and a $60 replica?
Ask the average person what the most luxurious watch company is and he or she might answer, “Rolex.”
But there is a different brand making its way into the mainstream because of its record-setting resale prices and rising influence among culture-setting celebrities and hip-hop artists: Swiss watch brand Patek Philippe.
According to music lyric site Genius, a third of Billboard’s Hot 100 songs in 2017 included a reference to Patek Philippe. That number outpaced both Rolex and Jay-Z’s frequently mentioned Audemars Piguet, and continues to grow, with 13 chart-toppers mentioning the brand so far in 2018.
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Why This Patek Philippe Watch Is Worth $285K | CNBC Make It.