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Diesel has always been seen as a fashion company. What the Diesel On Full Guard Smartwatch does is move the company more into tech, using their recognizable chunky, big fashion watches as this watch’s body.
This watch runs Android 2.0, so it’s not going to do anything drastically different than other smartwatches. You can slide through a variety of Diesel design watch faces and can change the color of a digital crystal screen projected onto the face of the watch. There’s a lot more customization that you can get pretty detailed with as well and eventually you’ll be able to have a Siri-like assistant.
The watch will cost $325 and will be available towards the end of October.
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