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We all know that the world of luxury brands like to maintain some kind of secrecy around their manufacturing processes. It’s often part of their communication strategy, but today’s consumers habits have evolved and the notion of provenance and work ethics have become more important when it comes to the final purchasing decision.
In this video report, Eleonore talks with Caroline Scheufeule, co-president and artistic director of Chopard, about the new responsibility luxury brands are now facing. This obliges them to more transparency and in particular the sourcing of luxury materials such as gold and precious stones used for their products.