How Rare are Chopard L.U.C timepieces?

Video: © TANG Portfolio / TimeWerke.

Chopard L.U.C watches are positioned at the top-end of the brand’s collections and are usually produced in limited quantities.

How many Chopard L.U.C watches are produced each year and what are future production numbers going to be like? We ask Karl-Friedrich Scheufele, co-president, Chopard.

We also find out more about the pricing strategies for the Chopard L.U.C collection and what the brand defines as the “young gentleman” given their tongue-in-cheek “Gentleman’s Way” series of short videos.

View their Gentleman’s Way short videos:

Another video that might be of interest: “Chopard’s Most Complicated Watch” – link:

Special thanks to:
i. Karl-Friedrich Scheufele;
ii. Chopard;
iii. Chopard Asia; and
iv. The Fullerton Bay Hotel, Singapore.


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