Watch buyers and watch collectors join Watchbox’s Tim Mosso for an evening of spirited discussion, luxury watch news, and analysis of events in the wide world of Rolex, Omega, and beyond. Naturally, a discussion of Rolex prices and fairness opens our live news and debate segment.
Rolex prices often seem dear; the watch designs are fairly static; models like the Rolex Daytona and Rolex Submariner often see a decade or more pass without major redesigns; long waitlists at Rolex dealers have led some watch collectors to wonder whether Rolex production and pricing is acceptable.
Tim believes that not only is Rolex retail pricing fair, but the Geneva giant is keeping the faith with both current Rolex buyers and Rolex collectors to be. Rolex constrains production to preserve its brand equity and keep the faith with collectors who have waited patiently; their investment is safe from overproduction. Rolex keeps designs consistent in order to avoid planned obsolescence. Finally, Rolex sees that aftermarket pricing of Rolex GMT Master, Daytona, Sky Dweller, and even Submariners often doubles or even triples the MSRP of these watches; Rolex resists the temptation to gouge its customers.
As a point of comparison, Tim cites Patek Philippe’s spring 2018 decision to raise the price of the Nautilus 5711/1A by over 25% after having made scant upgrades to the watch itself since 2006.
Tim discusses watches for Halloween. If “Orange” is a general theme for Halloween watches, it’s also the feature that often relegates Halloween-themed luxury watches to once-a-year status. Tim cites the Rolex Milgauss, Doxa Sub 1200T, and Gronefeld Principia automatic as Halloween-approved watches that won’t turn into a pumpkin on November 1.
Finally, Tim offers his take on the Grand Prix d’Horlogerie de Geneve (GPHG) 2018; favorite categories, preferred candidates, and watches snubbed by the GPHG nomination process are our focus for the night. Tim cites his favorite candidates from Akrivia (Chronometre Contemporaine) Seiko (SLA025), Uysse Nardin (Freak Vision), Reservoir (Longbridge British Racing), D. Candaux (David Candaux Half Hunter), and more. Notably absent potential champions including the Charles Frodsham Double Impulse Chronometer, Rolex 126710 Pepsi GMT, and the IWC Tribute to Pallweber receive shout-outs.
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