New Audemars Piguet Ceramic – AP ROO 44mm Watch Review

This is Watch Your Style.

Today’s review is gonna be on the the new AP 44 millimeter Ceramic.

So this version of the AP 44 mm in ceramic is the latest version and what changed pretty much is the dial layout.

Because the rest of the watch is entirely the same, as far as the movement, the case size and all that.

What they did this time is they did a whole different dial layout, which in my opinion really pops because it’s got some blue accents and then the hands and the indicators are rose gold, so it kind of gives it like more of a stealthy look, but it kind of also pops.

So the previous version of this watch, there’s actually two examples of it. One had the same exact dial as one of my favorite watches, the AP Forged Carbon with the same exact dial, pretty much just ceramic case, but then they also came out with one after that, that had like a gray titanium colored dial, which kind of changed it up a bit.

But this is the last and final version as of now by the way of the ceramic, black case, which has the new hands layout and I for one really like it.

The only thing that I really, I feel like they kind of messed up on is when it comes to the retail price.

So the original retail price for the previous examples, were $41,800. I mean, it’s a bit high, but it is after all an AP in all ceramic, but then when they released this one, they lowered the retail down to $32,100. Now that for me was kind of like a major blow because how do you make the one that looks nicer have a lower retail. I mean, it just flat out killed all the value of the previous version.

So, I did feel the need for a new layout of the dial, but I don’t know exactly what was the main reason behind the retail change, because for me if I was gonna buy the previous version in ceramic with the other dial, I rather have the carbon, because the carbon one just looks more exotic with the carbon case, and plus you don’t have the fear that if you hit the watch being ceramic or drop it very hard, it won’t shatter like fine China.

So if I was gonna go for the previous version, I rather just get the version honestly and saved me a couple of bucks and if I was gonna go ceramic, I’d go for this one.

So honestly I just don’t understand what was the whole reason behind it, but the latest version definitely murdered the previous version.

I mean I just like it. I mean something about…for some reason you just add four dots of blue, which are just the tips of the hands and the needles and a little bit of rose gold and it has a total different feel.

This watch is a good watch man. I mean, 44 millimeter is a big size, but when you go with the black, being that it’s all black, it kind of blends in and doesn’t look as big, so some of the guys with smaller wrists can try on some of these all-black 44’s and you might notice that it’s doable as opposed to maybe the steel, titanium or gold where the case looks very big, because what happens is with those watches is there’s too much contrast. You got the black strap and then you got the gold or steel colored heads that just kind of PAMM, stands out there! This being all black kind of just looks very stealthy on the wrist.

This is one of my favorite watches, these 44 millimeters, whether it’s in ceramic or carbon, because it’s super stealth, doesn’t say a lot and it’s kind of one of those watches that the guy that knows, knows.

So if you’re looking to buy one of these watches, here’s the kicker…

They’re going over retail. Retail being $32,000, you’re just not gonna find it. Now I don’t know if this one falls into that play where they put a low retail on purpose, but they’re hard to get right now.

To get one, you’re probably gonna be in the $36,000 range. And for pre-owned, you’re gonna easily be paying retail.

Now, in the Watch Game, obviously a heavy piece, you got over 30 grand, AP, stealth mode, exclusivity. Not a limited edition or anything like that, but they’re not just sitting there waiting at the boutique waiting for you to pick it up. So for me this is like a hardcore, daily watch, something to wear daily. That’s kind of like what for me would be the best fit for a piece like this.

So remember to hit the bell until it looks like this, otherwise you might be missing the new episodes coming out. And feel free to comment below how you feel about the new version of the AP in ceramic.

And if you liked this video, please like and share. Also, subscribe to our channel. My name is Eric, Watch Your Style!

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Kill Bill says:

Amazing watch but looks huge on your wrist.

Yuval Oz says:

it will be great if you will review more watches most of us can afford like omega, zenith, more rolex
love the channel!

Roy Batty says:

Nice video Eric.

Double Nium says:

I dont like your current video intro

armando cardenas says:

I wouldn’t wear that atrocity even if it’s free . It literally looks like a new rich would wear to show off . Your review , good as usual .

Laventador Alindog says:


Rolito Rodriguez says:

Is their a limited amount of this new AP? How many pieces were made?

Eric Kovalsky says:

Glad this one came out… I prefer the previous version with anthracite dial, and thanks to the big cut in MSRP on the 2017 model, got the one I wanted at a massive discount 🙂

Im here because im bored says:

Could mount that on the wall wtf that would be big on my leg

Renier Pellot says:

Eric you showcase great pieces! I enjoy the videos but what happened to the cool music and scenery? Your videos have a certain upscale Miami flavor….as a New Yorker that goes back and fourth…..I also like the way you highlight the city and events like the weekend car get together…keep up the great work, Ray

Jeffrey Lee says:

Will you ever review a JLC? I like the Master Control Date 1548420

Gary Smith says:

AP’s back to making clocks again!

ultimaetsolder says:

Dial printing looks very sloppy

mt89 says:

I got this watch last year December! Loving it!

Frank V says:

No time now, I’ll leave a like and watch it later I know Eric vids all are fire!

TwentyOne Five says:

As I said before, this channel has a lot of AP content compared to the other watch channels. AP must be a big part of the Watch Game in Miami.

Andrew Singh says:

New? This was released 2016.

elitemathlete says:

44mm men’s watch? lol a bit small.

Almost God says:

Hey Eric also please do a video on Donald Trump watch collection too please !!


thank you for the review.
strangely enough. i find this watch really BIG. it looks more like a 48 than a 44mm.

Aibek Boranbayev says:

That’s absolutely gorgeous piece but looks like 55mm watch. This AP for big people.

Yasser Essa says:

talk about Cvstos


this new version looks cheap

Steve thomas says:

Love Love Love the AP Schumacher just Sitting on the shelf and its only about $65K

Zeitgeist says:

Too big. Really.

Vic Canada says:

Lol same watch – diff.look… proce difference IN THOUSANDS (i mean..more expencive) Jeesh…

John Riccobono says:

damn lovin the production value from the 954

Russell Lowery says:

Wow! If could afford it! Gota have it. nice

Maurie Barnes says:

In the watch game a heavy piece. Only Eric can say this!

Edwin Lopez says:

Hey Eric, I’ve been watching your videos and I like them they are informative but, I’m already bored of the same talk AP, Patek and Rolex. It would be nice to hear something different.
Just a thought.

Pip Pipster says:

The watch is cheaper. Er, that’s a good thing! The problem with all these nice watches is they cost waaaaay too much.

Neil Solanki says:

Hey Eric will the value of this piece increase over time as you mentioned this is the last of the ceramic range?

umarr sakarwala says:

can someone pleasee answer my question?…… i have patek philippe aquanaut.. but i am not able to adjust its strap can some one pleasee tell me how to do it?

fickoff duck says:

What is the smallest wrist size that still makes the watch not look too big?

ryvr madduck says:

Daaamn that dial is smok’n! The lower price of this new AP sounds like what Rolex did with the Pepsi.

amyloidse fibrose says:

It feels they made these watches for rappers or basketball players. I will stick to the traditional Royal Oak.

Cameron Tait says:

Great breakdown Eric, AP has hit a home run with this piece.

Юрий Давыдов says:

Erick I’m watching a your videos and I’m really big fan of AP .. but what could you think about brand new line of AP looks absolutely different from previous generations ?

Todd Campbell says:

This AP is bad ass! Love it!

Phillip Woolston says:

Are watches more popular in Florida than anywhere else in the US?

francesco arbia says:

is too big to wear everyday,
it is no longer a pleasure
but a nuisance
like high heels
the fact that you say hard to find ,
is not even a marketing strategy anymore,
AP ROO 44mm, r not waiting in the boutique to be bought ?
well guess what, they are endid,
people are not really lined up at the store with 30k in hand begging to buy.
and this is exactly the reason
on the lower price tag for the new version
new version ?
can we really say new version ?
is the same soup, reheated and recooked.
no thanks.
choose wisely, live well.

Victor Valdivia says:

Great brand, but it is way too big. I still prefer my A. Langhe Datograph and Patek World time.

Shane Jampole says:

Jesus Christ. AP is slippin

TheBlackTripleStar says:

Eric should I trade in my 26400 So for this one? what do u think

Wolf Schindler says:

Looks like a G-Shock!.

Ros Carriers says:

Picked one of these up at the Vegas AD. Every time I use it I get nothing but compliments. The camara does not do justice to this piece. Have to put it on your wrist to catch all amaizing details. Great review Erick.

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