We’ve talked before about the wave of quartz watches that hit the west in the 1970s, but it’s in the aftermath that things really get interesting. With established watch brands crumbling left, right and centre, unable to compete with the prices of their eastern counterparts, the mechanical watch industry was forced to pivot, to realign its business objectives into something that would keep it alive. What followed was a move so bold and so risky it should never have worked. What resulted was the Audemars Piguet Royal Oak and the Patek Philippe Nautilus.
Audemars Piguet Royal Oak 15300ST.OO.1220ST.02
Patek Philippe Nautilus 5711/1A-010
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